Road Safety Trust projects
Research reports
Crash rates at rural intersections - April 2007 (PDF, 672 KB, 99 pages)
Mobile phone campaign
The Road Safety Trust launched its Keep your eyes on the action campaign to make drivers more aware of driver distractions in April 2008. Whilst the Trust's primary focus continues to be awareness to the dangers of distracted driving, the Trust is also running a parallel media campaign which highlights the dangers associated with using a mobile phone while driving. All mobile phone calls distract from driving.
The messages of this campaign are:
- You're four times more likely to have a crash when your on a mobile phone; and
- It's hard to do two things at the same time.
These messages align perfectly with the Trust's existing sponsorship message:
Research shows that:
- using a mobile phone while driving you are four times more likely to crash;
- the reaction times for drivers using a mobile phone behind the wheel is the same as driving at the maximum legal limit of alcohol consumption; and
- texting behind the wheel impairs driving skills more than being drunk.
"Two things at once" mobile phone campaign elements
Cinema advertisement
Television advertisement
Poster (PDF, 193 KB)
Bus back advertisement (JPG, 36 KB)
'Crash' radio advertisement (MP3, 2.35 MB)
"Kill the conversation" mobile phone campaign elements
Television advertisement
Radio advertisement (MP3, 1.15 MB)
Poster (PDF, 203 KB)
Driver distraction campaign
Find the hidden hazards of distracted driving.
New campaign - Distracted Brains
Posters
Truck (PDF, 1 MB)
Girl (PDF, 537 KB)
Mobile (PDF, 420 KB)
Television advertisements
Distracted Brains (15 second version)
Online resources
'Four times' banner advertisement - vertical
'Four times' banner advertisement - horizontal 1
'Four times' banner advertisement - horizontal 2
Keep your eyes on the action - driver distraction campaign
Text the driver - online resource
Television advertisements
Keep your eyes on the road campaign
Keep your eyes on the road 1 (WMV, 464 KB)
Keep your eyes on the road 2 (WMV, 441 KB)
'Killer burger'campaign
Burger (WMV, 3.78 MB)
Mobile phone (WMV, 3.78 KB)
Makeup (WMV, 3.74 KB)
ipod (WMV, 3.79 KB)
Print advertisements
CD (PDF, 205 KB)
Cut it out (PDF, 77 KB)
Lipstick (PDF, 156 KB)
Milk (PDF, 61 KB)
No conversation is worth a life (PDF, 150 KB)
Texting (PDF, 102 KB)
Texting screen (PDF, 145 KB)
Two things at once (PDF, 138 KB)
Other
Referee T-shirts (JPG, 48 KB)
